Brand Identity

Helping others develop brand, identity, and messaging

graphic designbrandinglogos

I've helped several individuals develop their personal brands and in one instance, a tech conference logo.


mobi's Mobile App

mobi.Connect

ux designui design

Used by fleet technicians out in the field to communicate with dispatchers, mobi's first mobile app is developed to work for correspondence with dispatchers using mobi.Dispatch or mobi.Locate. Job statuses can be updated, jobs can be added and removed, and notes can be left regarding job-specific concerns and customer changes. It's designed to be simple and streamlined for ease of use on the field, minimizing the amount of effort technicians need in order to get their jobs done and to move on to the next.


mobi Marketing Material

Newsletters, email campaigns, informative slicks, the what and why of mobi

web designbranding

As the sole graphic designer at mobi, I created a diverse array of marketing material for both print and digital media usage.


Trail Roots website redesign

A trail running club gets a new website

web designbranding

Austin-based running group Trail Roots focuses on training for both road and trail races for groups and individuals. The existing website was there, but information was hard to find and things that the founder and owner wanted to highlight to visitors weren't anywhere to be seen on the home page. We worked out what the main functions were to be of the new site, and broke everything down into Training, Maps, and Travel categories, with potential to add Races in the future when those were established. Branding and logos already existed, so I developed the site to emphasize the warm, earthy vibe the organizer wanted to reinforce in his business.


Digital Illustrations

Fan and original illustrations

graphic designillustrations

Done with a Wacom Intuos 3000 and Adobe Photoshop– when I would draw for fun.


Credit Donkey infographics

Storytelling with infovis

information designgraphic designfreelancing

During my final four semesters of school, I worked on side projects with CreditDonkey.com founder Charles Tran. He contacted me after discovering my winning infographic entry into a 99designs.com competition and asked me to help design infographics for his website's blog. Other freelance writers and researchers helped collect the data and topics behind each infographic, which often paired with another article on the same subject, and I helped create the visuals, the data representation, and the narrative behind them.


mobi Logo Design

Pointserve goes through a rebranding

brandinglogo design

My first job at Pointserve: Design the new logo using the new name. I wasn't told what the company did and the website did little to help me understand. I was given a set of branding colors to go from, a proposal logo from one of the VPs of a cell tower with a signal. I had 4 separate meetings with the stakeholders and VPs regarding the logo design and 5-6 iterations (some vastly different from the other) to narrow down what it was they were looking for since I was given free reign of the design in the beginning. Ultimately it was settled that a road was a key identifier that they wanted used in the logo design.


Architecture Studio Designs

My work from semesters 5 through 10

architecturegraphic designinformation design

Done during 2010–2011 during the summers. For all but Semester 6, the projects took the entire semester. An initial design problem selected by the professor was established with program needs and rough estimates of square footages in some cases. Then began a research phase where we studied the site, the conditions, the use-cases and audience, and then developed a design parti (defined as the chief organizing thought or decision behind an architect's design presented in the form of a basic diagram and / or a simple statement). Construction documents, renderings, physical and digital models, and other representations of the ideas were composed and presented in front of a review of critics of varying backgrounds and professions.


99 Designs competitions

Design competitions done at 99designs.com

brandingarchitecturelogo designinformation designfreelancing

99designs is a website driven by companies in search of logos, marketing material, websites, and more looking for the best available talent. Each design need is packaged as a contest with design brief where any designer can participate in and submit their designs. The chosen winners immediately can collect the prize money for their designs and exchange the final material with the contest-creator. It was a great opportunity to try my hand at new design briefs and get some of my work out in public and win my first income as a designer in college. Through 99designs I was discovered by CreditDonkey.com to design infographics and later help them out with their UX.


Architectural Photography

A photography class with an emphasis on the built environment

photographyarchitecture

During my final semester at IIT, I took a transformative architectural photography elective that I didn't need to graduate. I learned the functional use of a DSLR as well as compositional strategies related to photos of buildings and spaces, from conveying use of space without even showing a single person in the photo from illuminating the circulation through the space with composition alone.